"It is always a risk to speak to the press: they are likely to report what you say"
— H. H. Humphrey, Vice President of the US
"Build Clear, Simple Messages
Keep it simple, clear, and relevant to the audience. The fundamental rule of activities tell and benefits sell holds true here. Don’t get caught up in going on and on about what you do; rather, focus on what the audience wants to know and what they will derive from it"
Keep it simple, clear, and relevant to the audience. The fundamental rule of activities tell and benefits sell holds true here. Don’t get caught up in going on and on about what you do; rather, focus on what the audience wants to know and what they will derive from it"
— J. S. Daw, K. D. Merenda, C. Cone and A. Erhard in Breakthrough Nonprofit Branding — Seven Principles to Power Extraordinary Results
"Like branding, of which messaging is part, how you talk about your organization and programs requires dedication and consistency. Consistent messaging is the heart of System Marketing"
— B. Delaney’s in Nonprofit Marketing Handbook — A hands on guide to marketing & communications in nonprofit organizations
