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Experience online the last CER activity report!

In this very singular period, when physical contacts are not recommended, a full online activity report is a solution for sharing your content with as many readers as possible.

The CER activity report 2019 is an excellent example of an online report.
The online experience is the new frontier of differentiation.
The time when you could limit yourself to duplicate your publication on the internet is ended. Now your readers want more: you need to entertain them through real interactions based on more personal experience.
A variety of factors influence an online’ experience: connection, personalisation, Social Media integration, enhanced and animated visuals.

Besides, the possibility of coupling the report with the analytics metrics allows you to have a more precise perception of the content that is of interest to your public. So you can enrich your next report by giving priority to the information that is sought by your target audiences.

CER is known as the voice of European railways. Its role is to represent the interests of its members by actively providing an input to EU policy, in particular, to support an improved business and regulatory environment for European railway undertakings and infrastructure managers.

The Communication Agency, inextremis.be is glad to have participated in the development of the CER online report.

The result is a comprehensive digital publication made within a genuine creative dialogue involving the CER communication team and the Belgian communication agency’s digital unit.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Interested in partnering with the agency?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
https://cer.be/activity-report-2019/
http://www.inextremis.be

How to measure your organisation social media impact?

Social media space and popularity metrics are not necessarily what you want to spend a lot of time and energy on.
Especially when the value of a follower is almost zero, if the follower does not help you meet your communication objectives.
That is why measurement, analysis, and reporting need to be always taken in their context.

Still, to be effective a social media programme must be measurable. But it should be done conforming with the objectives and targets it aims to influence.

There are four pillars of a social media measurement: monitoring, measurement, analysis, and reporting.

1) The monitoring means listening with purpose, which gives to your data value.

2) The measurement represents quantifying relevant data.

3) The analysis is the interpretation of the gathered data and the amount of insights you draw from it.
The analysis allows your social media team to see where must focus its efforts further.

4) The reporting must be efficient, timely, precise, and to the point.
It delivers not only the data but contextual actionable insights on the path to attain your objectives.

Interested in building your social media programme or creating measurement practices for your social media programme?

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.

For more information:
www.inextremisdigital.be and www.inextremis.be

How to avoid the conformity trap in Branding?

Branding is sometimes considered as an exercise of differentiation.
Of course, we know that branding is much more. The path of the brand recognition passes through the differentiation and, even more through uniqueness!

Today, unfortunately, we seen a lot of organisations who endeavour to display their band as unique, but, in fact, falling into the sea of sameness.  
The vast majority of organisations find themselves using values and visual expressions similar to other in their sector.
At the same time, focusing on the organisation’s uniqueness raises a great risk: the production of unrealistic and narcissistic perceptions within the organisation.

To avoid being caught between two stools, it is always important to remember that it is not what the organisation says it is doing, but it is what the organisation truly does, that generates that desired differentiation and uniqueness.

Aside answering questions like: “who are we as an organisation?” and “what we are standing for”, it is central to ask “what are the characteristics of our relationship with all our stakeholders?” and “what our stakeholders do expect from our organisation?”.

The challenge in avoiding the conformity trap is keeping an eye on the dynamic relation between the brand essence and the brand relationships.
A brand best protection against conformity is to develop nurturing a great interaction with its environment.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of leading Organisations, European Associations and Corporations.

For more information: www.inextremis.be and www.inextremisbranding.be

What are the trends 2016 for online Annual Reports?

Annual reports are often considered only a legal necessity. 

From the communication point of view, this is a big mistake.
For communicators, the release of an Annual Report is a real opportunity to communicate the main messages of the organisation; to speak about their successes and generate a positive wave of what was done in the previous 12 months.

In 2015, Online Annual reports are becoming common, even the organisations that publish only an online version of their annual report are seldom.
However, the printed reports still have their place, and if we look at the present trends, it does not seem that they will disappear soon.

But let’s focus on the online reports. What will be the trend for 2016?

1) More storytelling
Storytelling is the narration of the key events in an organisation life through words, sound, and images using metaphoric embellishments. Storytelling is an excellent way to carry information forward.
Stakeholders pay a better attention when you wrap your messages in a story.

2) Parallax Scrolling Annual Reports
The parallax mini-websites trend will continue to 2016, with its impressive effect at the scrolling feature of a web page. Technically speaking, the parallax effect uses multiple backgrounds that seem to move at different speed to create a sensation of depth and an interesting browsing experience. The parallax effect is very efficient when you want to convey information quickly and easily in a very structured way.

3) Single-Page Responsive Annual Reports (mobile-friendly).
Why? With web traffic moving towards mobile, it is reasonable to expect that responsiveness standard will also apply to the online annual reports.
Scrolling single-page can be an efficiently way to encapsulate the key information related to your annual report.

4) Movement and interactivity
Combining movement with more interactivity is going to produce amazing and memorable results.

With movement, Parallax scrolling, Single-page responsiveness, and, interactivity, the communication agencies have more tools than ever to build you the storytelling for your next online report.

Located in Brussels, the communication agency, Page in extremis has realised online reports for many well-known European institutions and associations.

Page in extremis is a leading strategic communication agency.
We build brands and we strengthen reputations of International institutions, European associations and corporations.

For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be

Interested in the ingredients of a great Brand Strategy?

Navigating on the high seas without a compass and a map would be foolhardy.
It is exactly the same in what regards a communication programme!

If you do not want to reinvent the wheel with each new communication activity, you need to have a clear idea of “What your organisation is?“ and "What it stands for?”.

Actually, before even starting your communication programme, you need to compile a Brand Strategy, as a central document that gathers all the important strategic elements of your Brand expression.

First you need to create a strong Brand Strategy, then express it, train your staff and, finally, execute it consistently in communication programme framework.

The development of your Brand Strategy is a big opportunity to assure that every stakeholder connected with your communication activities is on the same page and speaks with the same voice.

Moreover, the strategic document regrouping the essential of your Brand Strategy will play a double role during the implementation of your communication programme:
- One: check that you develop every communication tool in alignment with your development strategy and your communication strategy,
- Two: avoid dissipating with an excess of creativity your important messages.

If your message is different every time your targeted audience see it, then you are always starting from zero with them!
A strong Brand Strategy enables to do more with less: rather than wasting time on expensive and inefficient activities.
Your focus should be the repetition of your communication messages, which in time assures a greatest and deeper impact on your audiences.

Moreover, each of your communication activity will reinforce each other through a logical and clever timeline.

Interested to know the ingredients that form a great Brand Strategy?
Located in Brussels, Page in extremis is a strategic communication agency.

Our multidisciplinary team can help you define the essential elements of a great Brand Strategy aligned with your organisation development objectives.

Page in extremis builds brands and increases the reputations of leading institutions, European associations and international corporations.

For more information: http://www.inextremisbranding.be 

and http://www.inextremis.be

The European AIDS Clinical Society Biennial Report 2015 is the first edition of the newly launched report that has been distributed during the 15th European AIDS Conference, held in Barcelona, October 21-24, 2015.

The European AIDS Conference is held every two years. EACS aims at bringing together scientists from all over Europe to facilitate an exchange of the latest information regarding clinical aspects of the disease.

As Professor Manuel Battegay, EACS President, said: “the Biennial Report is "a new way to illustrate to our constituency during each biennial EACS Conference what has been achieved and what lies ahead for Europe’s largest Society of health care professionals working in the  eld of HIV/AIDS.”

The report includes information about the Society’s achievements and its organisation.

The European AIDS Clinical Society is a not-for-profit organisation whose mission is to promote excellence in standards of care, research and education in HIV infection and related co-infections, and to actively engage in the formulation of public health policy, with the aim of reducing HIV disease burden across Europe.

Page in extremis is glad to have participated in the creative development and the graphical production of the Biennal Report.

The result is a vibrant publication which was made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and EACS communication team.

The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes brands and develops digital and classic media.

More information: http://www.inextremis.be

Social Media Programme should begin with focused listening rather than unfocused publishing. Most of the content published on the social web is searchable by keyword and topic. Every mention of your organisation can be reached, organised, quantified, and analysed.

1) Begin by performing an audit of your organisation social presence by using traditional search engines.

2) Look for keyword combinations, like your “association’s name” plus “reputation” or “image”…

Then, investigate into popular social media platforms. Use their search box. The more you learn, the better you can make an intelligent decision.

Building an intelligence component into your social media programme gives your organisation a central tactical edge.

The development team of the website of the European Committee of the Regions has used intensely this process aiming to better meet the needs of its audience and to provide information in an efficient and user-friendly way.

As a result, five sliding panels on the homepage give direct access to the main website sections. The “Follow us” tab takes you straight to the social media: FlickR gallery, YouTube channel, Facebook’s page, Twitter’s feed and eNewsletter subscriptions…

Page in extremis, your digital communication agency has signed the visual design of the CoR’s website.

Located in Brussels, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.

Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.

Source: http://www.inextremisdigital.be

A brand’s image can be severely impacted by a multitude of online conversations resulting from a single insipid incident.

Fortunately, by the same token, a brand can be refreshed (or even rebuilt) through an effective and well-managed use of social media.

Nowadays, It is almost unthinkable to have a social media program without some sort of digital Brand management role embedded into it.

The role of the digital Brand management consists of four principal functions:
- Representing an organisation online,
- Being the voice of the “community” inside the organisation,
- Mediating online debates,
- Keeping contents fresh and interesting.

Create a digital brand management practice consists of developing a communications infrastructure that can deal with the growing breadth of media channels used by both the organisation and the public to communicate with each other.

Located in Brussels, the communication agency, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.

Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.

Source: http://www.inextremis.be