"Reputation management is the conscious, holistic, integrated, planned, thought through, dynamic, agile and continuous process of managing reputation. It relies on commitment from the top of an organisation and must involve: measurement and analysis; a plan – and coordinated actions to deliver the plan. It involves what organisations do, how they behave and how they communicate"
— Langham, Tony. Reputation Management (PRCA Practice Guides). Emerald Publishing Limited.
