Communication Agency Brussels - Your Partner in Design and Brand

How to measure your organisation social media impact?

Social media space and popularity metrics are not necessarily what you want to spend a lot of time and energy on.
Especially when the value of a follower is almost zero, if the follower does not help you meet your communication objectives.
That is why measurement, analysis, and reporting need to be always taken in their context.

Still, to be effective a social media programme must be measurable. But it should be done conforming with the objectives and targets it aims to influence.

There are four pillars of a social media measurement: monitoring, measurement, analysis, and reporting.

1) The monitoring means listening with purpose, which gives to your data value.

2) The measurement represents quantifying relevant data.

3) The analysis is the interpretation of the gathered data and the amount of insights you draw from it.
The analysis allows your social media team to see where must focus its efforts further.

4) The reporting must be efficient, timely, precise, and to the point.
It delivers not only the data but contextual actionable insights on the path to attain your objectives.

Interested in building your social media programme or creating measurement practices for your social media programme?

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.

For more information:
www.inextremisdigital.be and www.inextremis.be

How to maximize your presence on social media?

Images are the most popular type of content shared by experienced social media users.

On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages.
The social media users often share branded images that help the impact of their messages and the build of their online brand reputation.

There are real benefits to creating unique visual posts for your organization.

Building a set of original graphical images is a great solution to boost you content on social media.
There are a couple of good practices for the social media graphics like the use of a consistent color palette, the use of photo filters and fonts that reflect your brand personality.

Images can also be of several types like photographies, drawings, typographic visuals, and many more.
But one of the most prolific types of images used on social media are the infographics.

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.

Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.

The process of creating infographics is related to data visualization, information design, or information architecture.

The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.

The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.

Page in extremis has defined a proprietary process to reach the best results. The process includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.

For more information: www.inextremis.be 

and www.inextremisbranding.be 

and www.inextemisdigital.be

Which structure should you best implement for your social media programme?
Mainly two types of structures are competing: the centralised model versus the decentralised!

Each model has its own strengths and weaknesses.
When you develop the structure of your social media programme, you need to consider which type of model matches best your organisation’s needs and culture.

In a centralised model, a central entity, called “the hub”, creates the message, the content, the strategy and makes all the decisions for the entire social media programme.

Advantages:
- a complete control over the message and the content,
- a complete control over the execution of the programme,
- collaboration is easier.

Disadvantages:
- a tendency to become bureaucratic,
- it encourages a “corporate style” instead of creating human connections.

In the scenario of the decentralised model, the central hub it is joined by multiple satellites that can also create their own specific messages and content.

Advantages:
- topics are driven by direct initiative,
- the team that feeds the discussion brings deep insights,
- it brings competency in the discussed field,
- a convenient friendly tone it is used.

Disadvantages:
- the control is more difficult,
- there is a risk of ineffective scatter.

Whatever your choice may be, your social media programme must be carefully installed.
Interested by implementing a social media programme in your organisation? Email us: mailto:digital@inextremis.be

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.

For more information:
http://www.inextremisdigital.be
http://www.inextremisdigital.eu
http://www.inextremis.be

A brand’s image can be severely impacted by a multitude of online conversations resulting from a single insipid incident.

Fortunately, by the same token, a brand can be refreshed (or even rebuilt) through an effective and well-managed use of social media.

Nowadays, It is almost unthinkable to have a social media program without some sort of digital Brand management role embedded into it.

The role of the digital Brand management consists of four principal functions:
- Representing an organisation online,
- Being the voice of the “community” inside the organisation,
- Mediating online debates,
- Keeping contents fresh and interesting.

Create a digital brand management practice consists of developing a communications infrastructure that can deal with the growing breadth of media channels used by both the organisation and the public to communicate with each other.

Located in Brussels, the communication agency, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.

Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.

Source: http://www.inextremis.be