"Remember the golden rule of providing real value to your followers and you’d do well on any social network"
— M. J. Brown in Social Media Marketing — How to build and execute your own social media strategy
"Blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog"
— G. Kawazaki and P. Fitzpatrick in The Art of Social Media — Power Tips for Power Users
"It is not enough to tell people the hashtag; you also need to ask them to use it (…) I began my keynote addresses with a request that people tweet that they were at the event with the hashtag, and I waited until they did so. Chutzpah counts on social media"
— G. Kawazaki and P. Fitzpatrick in The Art of Social Media — Power Tips for Power Users
"Social networking is probably the most significant innovation in the last decade of online branding and is challenging all previous methods of brand communications"
— P. Temporal in Advanced Brand Management — second edition — Managing brands in a changing world
"The more valuable content you can share with your fans and followers, the greater the trust and reputation you’ll build with them. Share your expertise without expectation or marketing-speak, and you’ll create an even better name for yourself"
— D. Kerpen in likeable social media — How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
"For a lot of companies, “community” is a synonym for “social media”. Don’t fall into the trap. You may find a loyal community on Twitter, Facebook, Pinterest, or Instagram — and people will certainly find you through friends there — but building a community is about much more than tweeting, posting, and pinning"
— N. Fenton and K. Kiefer Lee in Nicely Said — Writing for the web with style and purpose
"Brand Media Strategy in the mass media age used to be about managing your paid media communications. Thanks to the likes of Facebook, Google, and any number of other digital methods of sharing information, earned media and content creation have become integral parts of the communications mix and strategy"
— A. Young in Brand Media Strategy — Integrated communications planning in the digital era
