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How to measure your organisation social media impact?

Social media space and popularity metrics are not necessarily what you want to spend a lot of time and energy on.
Especially when the value of a follower is almost zero, if the follower does not help you meet your communication objectives.
That is why measurement, analysis, and reporting need to be always taken in their context.

Still, to be effective a social media programme must be measurable. But it should be done conforming with the objectives and targets it aims to influence.

There are four pillars of a social media measurement: monitoring, measurement, analysis, and reporting.

1) The monitoring means listening with purpose, which gives to your data value.

2) The measurement represents quantifying relevant data.

3) The analysis is the interpretation of the gathered data and the amount of insights you draw from it.
The analysis allows your social media team to see where must focus its efforts further.

4) The reporting must be efficient, timely, precise, and to the point.
It delivers not only the data but contextual actionable insights on the path to attain your objectives.

Interested in building your social media programme or creating measurement practices for your social media programme?

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.

For more information:
www.inextremisdigital.be and www.inextremis.be

Which structure should you best implement for your social media programme?
Mainly two types of structures are competing: the centralised model versus the decentralised!

Each model has its own strengths and weaknesses.
When you develop the structure of your social media programme, you need to consider which type of model matches best your organisation’s needs and culture.

In a centralised model, a central entity, called “the hub”, creates the message, the content, the strategy and makes all the decisions for the entire social media programme.

Advantages:
- a complete control over the message and the content,
- a complete control over the execution of the programme,
- collaboration is easier.

Disadvantages:
- a tendency to become bureaucratic,
- it encourages a “corporate style” instead of creating human connections.

In the scenario of the decentralised model, the central hub it is joined by multiple satellites that can also create their own specific messages and content.

Advantages:
- topics are driven by direct initiative,
- the team that feeds the discussion brings deep insights,
- it brings competency in the discussed field,
- a convenient friendly tone it is used.

Disadvantages:
- the control is more difficult,
- there is a risk of ineffective scatter.

Whatever your choice may be, your social media programme must be carefully installed.
Interested by implementing a social media programme in your organisation? Email us: mailto:digital@inextremis.be

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.

For more information:
http://www.inextremisdigital.be
http://www.inextremisdigital.eu
http://www.inextremis.be

Social Media Programme should begin with focused listening rather than unfocused publishing. Most of the content published on the social web is searchable by keyword and topic. Every mention of your organisation can be reached, organised, quantified, and analysed.

1) Begin by performing an audit of your organisation social presence by using traditional search engines.

2) Look for keyword combinations, like your “association’s name” plus “reputation” or “image”…

Then, investigate into popular social media platforms. Use their search box. The more you learn, the better you can make an intelligent decision.

Building an intelligence component into your social media programme gives your organisation a central tactical edge.

The development team of the website of the European Committee of the Regions has used intensely this process aiming to better meet the needs of its audience and to provide information in an efficient and user-friendly way.

As a result, five sliding panels on the homepage give direct access to the main website sections. The “Follow us” tab takes you straight to the social media: FlickR gallery, YouTube channel, Facebook’s page, Twitter’s feed and eNewsletter subscriptions…

Page in extremis, your digital communication agency has signed the visual design of the CoR’s website.

Located in Brussels, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.

Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.

Source: http://www.inextremisdigital.be

A brand’s image can be severely impacted by a multitude of online conversations resulting from a single insipid incident.

Fortunately, by the same token, a brand can be refreshed (or even rebuilt) through an effective and well-managed use of social media.

Nowadays, It is almost unthinkable to have a social media program without some sort of digital Brand management role embedded into it.

The role of the digital Brand management consists of four principal functions:
- Representing an organisation online,
- Being the voice of the “community” inside the organisation,
- Mediating online debates,
- Keeping contents fresh and interesting.

Create a digital brand management practice consists of developing a communications infrastructure that can deal with the growing breadth of media channels used by both the organisation and the public to communicate with each other.

Located in Brussels, the communication agency, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.

Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.

Source: http://www.inextremis.be