Quote
October 19, 2015
"As much as the media world has changed, increasing in size and scope, you have an incredible advantage to strategically organise your social media communications (…) and to use Web 2.0 technology (…) to learn more about the people you want to reach and engage"

— D. K. Breakenridge in Social Media and Public Relations — Eight New Practices for the PR Professional

Tags: Communication Agency Brussels corporate communication institutional communication social media strategy social media presence digital strategy digital publication

Quote
September 29, 2015
"The reputation Task force Member, is a practice based upon the increased need to: be more proactive with brand reputation, provide internal education about brand value and voice, build a team of relentless sentiment auditors"

— D. K. Breakenridge in Social Media and Public Relations

Tags: Communication Agency Brussels institutional communication corporate communication social media strategy digital presence digital strategy

Quote
September 21, 2015
"Essentially, digital branding is the personality of our organization, service or product created by the sum of all experiences that an individual has with that brand. This still includes things such as visual identity, but now also includes much more important and influential touchpoint such as social media interactions and online reviews. Your logo may make you recognisable, but it is you overall brand that decides what I remember you for"

— D. Rowles in Digital branding — A complete step-by-step guide to strategy, tactics and measurement

Tags: Brussels based communication agency corporate communication institutional communication Branding Digital Branding visual identity - rebranding Brand Strategy social media strategy

Quote
September 18, 2015
"When you discuss online influence or social media influence, from a technology standpoint, it’s an algorithm that helps you to capture the most powerful people in your network. However, there are different algorithm based on the tools you choose"

— D. K. Breakenridge in Social Media and pUblic Relations — Eight new practices for the PR Professional

Tags: Brussels based communication agency corporate communication institutional communication social media strategy

Quote
June 18, 2015
2 notes
"As well as Knowledge Graphs and news articles, Google favours social media updates that are popular in its top search rankings. It is a good position, albeit only temporary, that you can get to by making sure all your posts are fully optimized"

— M. J. Brown in Social Media Marketing

Tags: Brussels based communication agency corporate communication institutional communication digital strategy digital presence Digital Media social media presence Social Media Marketing Social Media Strategy

Quote
June 11, 2015
1 note
"Remember the golden rule of providing real value to your followers and you’d do well on any social network"

— M. J. Brown in Social Media Marketing — How to build and execute your own social media strategy

Tags: Brussels based communication agency corporate communication institutional communication digital strategy social media presence Social Media Marketing Social Media Strategy