Communication Agency Brussels - Your Partner in Design and Brand

Willing to achieve a Social Media Program for your organisation?

Your organisation wants to implement a professional social media program based on a consistent and regularly measured digital presence strategy. The optimal fulfilment of such a project raises many fundamental questions:

• How to avoid going in all directions and thus exhaust the resources in beautiful actions but without coherence, integration and multiplier effects? How to integrate your social media program as part of your overall communication efforts? What is the difference between being on the internet and having a significant digital presence program?

• What are your audiences and your priority messages? What are the positioning and corresponding personality to adapt to effectively reach your target audience?

• What are the optimal contact points to integrate into your program and which ones require specific actions? What are the channels to use? Should we multiply them and, if so, why?

• How to professionally manage a social media program? How to divide tasks optimally between your external partner and your internal resources?

• How to best measure the impact of your actions on social media? How, when and why to integrate the feedback of “analytics” in the program defined?

• How to manages the visual relations between your brand expression and your services and certification propositions?

With 26 years in strategic communications, Page in extremis is a leader in the field of brand identity and reputation management, offering creative design, digital and print communications, event organisation and visual services. The company specialises in corporate and institutional communications for global organisations and corporations, as well as European institutions, federations and associations.

Page in extremis is the ideal partner to support your organisation in its communication activities. We are proactive as well as reactive and have practical knowledge of generating creative content across multiple platforms to build brand audience and reputation.

Be surprised by our know-how, contact us!
http://www.inextremis.be

Nonwovens, you say?

What do running shoes, baby diapers, surgical masks, roads, and air filters all have in common?

Surprise! It’s nonwovens.

Although often hiding in plain sight, we use nonwovens both day and night, and from the moment we are born to the day that we die. Thanks to their softness, breathability, and exceptional absorption, nonwovens are today’s unsung heroes of comfort and convenience. But nonwovens aren’t just an essential material in many everyday products, they’re also at the vanguard of sustainability and innovation.

Clearly, the nonwoven sector is full of surprises – and Nonwovens, you say? intends to unveil them all.  

Nonwovens, you say? is an exciting new campaign by EDANA that puts the spotlight on the many benefits of nonwovens.

Over the next 19 months, the communication campaign will be rolling out a range of creative and fun activities that will leave you wowed. Through a dedicated website, social media platforms, videos, infographics, interviews, games, events, and much, much more, EDANA will be highlighting how: 

• Nonwovens Are Everywhere: discover how nonwovens are used in many of the products we use each and every day.   
• Nonwovens Are Raising the Bar on Sustainability: learn how this commitment to sustainability has led to several significant environmental achievements. 
• Nonwovens Are Defining the Future on Innovation: come see how innovation in nonwovens is opening the door to the opportunities and applications that will define the future.

The campaign is the result of an inspiring process, including EDANA—the leading global association and voice of the nonwovens and related industries, their members and the communication agency, Page in extremis.

Stay tuned by following the campaign activities at nonwovensyousay.eu

Based in Brussels, the communication agency, Page in extremis makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

Interested?

Contact us to get the conversation started: inextremis.be

Is there a unique role for social media in a communication campaign?

Nowadays, everyone agrees to consider social media as central as part of a communication campaign. Does this mean that we can limit our campaign by being present on these communication channels?

Not really, in reality, if social media are today inseparable from a communication campaign, they perform a triple role:

First, they help promote each campaign activity.

Then, they are themselves vectors of messages, on condition of ensuring consistency between the messages published there and the messages deployed during the other campaign communication activities.

Finally, thanks to the statistics that social media generate, they complete the understanding and analysis of the impact of the various campaign activities.

In its communication campaign on its certification system, the Zhaga consortium effectively uses social media. Present on the Twitter, LinkedIn and youtube mix, the campaign gives excellent results and in particular with manufacturers, one of the main targets of this campaign.

Zhaga Consortium is a global lighting-industry organisation that aims to standardise interfaces of components of LED luminaires. Currently, Zhaga is comprised of over 270 member companies, including manufacturers of LED luminaires, modules, drivers and engines, material and component suppliers, and testing labs.

Zhaga Consortium entrusts the communication agency, Page in extremis with the development of its integrated communication campaigns. The agency has developed a content strategy with blogs, public relations, videos, social media, advertising, case studies, guides…

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

Interested?

Contact us to get the conversation started: inextremis.be

How to combine both a strategic and practical approach to social media?

Any social media strategy is an integral part of all communication strategy and therefore needs to be embedded in any global strategy of development.

Each organisation needs to set social media goals that support its broader objectives as an organisation.  They also need to consider how they represent their brand in social channels and demonstrates their brand purpose.

To align your social media strategy with your overarching organisational development strategy, you need to answer some crucial questions:
- Who your core audience is?
- where they engage in social media?
- how and what they use it for?
- and how social media is integrated into their working journey as well as how you might fit into it as a brand?

With social media, you can ensure that your brand has a presence precisely where your audience spends a part of their time.

Social media enables a brand to get closer to its audience by providing unique and essential insights into their behaviour, their views, and how they feel about you.
By using sophisticated and accurate targeting techniques, you can ensure that your brand is seen by its stakeholders.

When acting on a Social Media campaign, you connect with your viewers through a follow, comment, or like but, also on a deeper level through posting key-facts that familiarise your readers about the reasoning behind your messages.

By consistently sharing the same messages across your campaign without being redundant, your followers will assimilate what you stand for.

DirectSellingIs is an example of a Social Media Campaign managed by a European Association. The campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.

The campaign is divided into several phases.

The purpose of the current stage is to address 4 key recommendation to the European Parliament and Commission.

http://recommendations.seldia.eu/ is the campaign micro-website where you can find the recommendations for the European Parliament and Commission.

On the micro-website, you will find the latest facts and figures on Direct Selling to provide the regulatory with a clear picture of what it’s all about.

The communication agency Page in extremis has designed and produced the Social Media Campaign in close collaboration with the Seldia team.

Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.

Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.

Interested in partnering with Page in extremis?

More information:
http://recommendations.seldia.eu/
http://www.inextremis.be

#IDL2019, a landmark in the #BetterLighting social media campaign

May 16th 2019 marks the global celebration of the second edition of the International Day of Light.  
The International Day of Light is an official observance of UNESCO  that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education, and sustainable development, and in fields as diverse as medicine, communications, and energy.  
LightingEurope, the industry association that represents the lighting industry in Europe, is an active sponsor of the International Day of Light.

As the Director-General of UNESCO Audrey Azoulay states in a special message for the International Day of Light 2019: “All its natural benefits and its scientific and technological applications make light an essential part of the daily life of our societies; these benefits and applications make light an important issue for the Sustainable Development Goals of the 2030 Agenda for Sustainable Development.”  

This statement is fully aligned with the key messages of the #BetterLighting social media campaign, a successful multichannel communication campaign led by LightingEurope.

#BetterLighting is an integrated communication campaign designed in several phases.
During the first phase, a web platform - valueoflighting.eu - was developed as a central information point.
Currently, campaign messages are spread across multiple social media, including Twitter, Facebook, Linkedin and Youtube.

Stay tuned with the campaign website to be informed of the next important step ahead.

The #BetterLighting social media campaign is the result of the collaboration between the crew of LightingEurope and the creative team of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner that can help you develop your communication campaigns by integrating events, online platforms, publications and social media development.

More information:
http://www.inextremis.be
Discover https://www.valueoflighting.eu and join us on this journey!

About #BetterLighting, a successful multichannel communication campaign

The 2019 European Lighting Summit and the related promotional campaign were one of the foremost successful milestones of the #Betterligting campaign carried by LightingEurope.

LightingEurope is the industry association that represents the lighting industry in Europe.

#BetterLighting is an integrated communication campaign designed in several phases.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Currently, the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, and Youtube.

The European Lighting Summit 2019 dedicated to delivering #BetterLighting is a significant milestone of the campaign.
“Delivering #BetterLighting” was the focal theme of the 2019 European Lighting Summit.

A conference website has been released, allowing attendees to have up-to-date information about the event. Social media accounts of LightingEurope have been visually updated to the campaign. Video interviews have been produced.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s managerial team and the creative crew of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.

More information:
http://www.inextremis.be
Discover https://www.valueoflighting.eu and join us on this journey!

How to build Brand Awareness with Social Media Campaigns?

One of the primary goals of a Social Media Campaign is to expand your Brand awareness by posting your essential messages on a variety of platforms and channels.

Social Media has made it easier to communicate with your potential public anywhere around the world. When acting on a Social Media campaign, you connect with your viewers superficially through a follow, comment, or like but, also and more essentially on a deeper level through posting for instance key-facts that familiarise your readers about the reasoning behind your specific messages.

You start by promoting one message on multiple different platforms using content that fits the chosen platform. Marketing campaigns in the past have proven that messages are most effective when repeated.
By consistently sharing the same message across your campaign without being redundant, your followers will retain your message.

DirectSellingIs is an example of a Social Media Campaign managed by a European Association.
The DirectSellingIs campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.

The purposes of the Social Media Campaign is answering questions like What is Direct Selling? Who are Direct Sellers? How does Direct Selling benefit European consumers?

Seldia is promoting a hashtag, #directsellingIs so social media users can participate in the campaign by sharing their pictures and videos with friends and followers. Followers are also encouraged to share a story about their own experience.

www.directsellingis.eu is the campaign website where you can find other direct selling stories. Seldia sits down with several direct sellers and their customers to talk about what motivates them, how they’ve personally benefited from Direct Selling and to see what advice they have for others thinking about giving it a try.
On the website campaign, you will also find the latest facts and figures on Direct Selling to provide you with a clear picture of what it’s all about.

The communication agency Page in extremis has designed and produced the DIrectsellingis Social Media Campaign in close collaboration with the Seldia team.

Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.

Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.

Interested in partnering with Page in extremis?

More information: http://www.inextremis.be