Communication Agency Brussels - Your Partner in Design and Brand

How to build Brand Awareness with Social Media Campaigns?

One of the primary goals of a Social Media Campaign is to expand your Brand awareness by posting your essential messages on a variety of platforms and channels.

Social Media has made it easier to communicate with your potential public anywhere around the world. When acting on a Social Media campaign, you connect with your viewers superficially through a follow, comment, or like but, also and more essentially on a deeper level through posting for instance key-facts that familiarise your readers about the reasoning behind your specific messages.

You start by promoting one message on multiple different platforms using content that fits the chosen platform. Marketing campaigns in the past have proven that messages are most effective when repeated.
By consistently sharing the same message across your campaign without being redundant, your followers will retain your message.

DirectSellingIs is an example of a Social Media Campaign managed by a European Association.
The DirectSellingIs campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.

The purposes of the Social Media Campaign is answering questions like What is Direct Selling? Who are Direct Sellers? How does Direct Selling benefit European consumers?

Seldia is promoting a hashtag, #directsellingIs so social media users can participate in the campaign by sharing their pictures and videos with friends and followers. Followers are also encouraged to share a story about their own experience.

www.directsellingis.eu is the campaign website where you can find other direct selling stories. Seldia sits down with several direct sellers and their customers to talk about what motivates them, how they’ve personally benefited from Direct Selling and to see what advice they have for others thinking about giving it a try.
On the website campaign, you will also find the latest facts and figures on Direct Selling to provide you with a clear picture of what it’s all about.

The communication agency Page in extremis has designed and produced the DIrectsellingis Social Media Campaign in close collaboration with the Seldia team.

Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.

Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.

Interested in partnering with Page in extremis?

More information: http://www.inextremis.be

How to extend and amplify the impact of your event?

A good video captures the essence of your event, the sights, sounds, and energy. Videos allow your audience to remember an event they attended and to remember why they went there, what they learned about it, and the messages they were conveyed.

With videos, you can also turn the spotlight on parts of your event for those people who could not attend. Think of the video as a highlight that makes you wish you were there — Offering this can help increase future registrations to your next event.

But how to achieve a good video of an event? It is important to know the chronology of the event. But keep in mind that if showcasing the event chronologically helps viewers understand the course of your event, this approach often misses the main objective:  testifying to the atmosphere, energy and positive dynamics initiate from your event.

Best moments are rarely predictable, that is why there is little point in producing a tight script in advance. To give more rhythm, you can organise the flow of your video based on interviews with some VIP guests. You can ask them extra questions that you can use as a testimonial — Proceed when they have been at the event for at least a couple of hours, they will have more “real” experiences to relate.

When producing your event video, the key is capturing as much of the event as possible. Shoot as much as you can to get the best material on tape — You could even be able to use the additional footage in future videos.

After the event, there are a few things left to be done: among them post-event communications is crucial. The priority is to communicate event results and success stories. That step is particularly relevant if the event, or a similar one, will be held in the future.

Here is a short list of tasks that you could achieve:

- Include the video in your thank you email as a way to re-energize your guests — If they see themselves, they may share it on social media.

- Send it also to the rest of your guest list — Show those who were not there what they missed.

- Let everybody know that you had a great event: post the video on youtube and publish teasers on social media.

Based in Brussels, the communication agency Page in extremis can help you promote your event with impact.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

Interested in partnering with Page in extremis?

More information: http://www.inextremis.be

Get more about the #betterlighting campaign in the LightingEurope’s 2018 annual report

In the annual publication, Peter Hunt President of the European Association stated that he was “particularly pleased that LightingEurope is campaigning (…) through certain online platforms.”
And indeed, LightingEurope launched the #BetterLighting campaign on 25 September, targeting the Brussels/EU-sphere.

With a dedicated website and daily social media posts, the #BetterLighting campaign aims to help people appreciate the value of lighting, using simple information and images to explain both the visual and non-visual effects of lighting.

Mrs Ourania Georgoutsakou,  the Secretary-General, insisted in the annual report that LightingEurope “will continue to explain and demonstrate the value of lighting and have it reflected in future policies and rules, such as for smart cities, smart buildings and people-centric environments”.

Mrs Georgoutsakou completed, “our #BetterLighting campaign is a first step to explain how lighting impacts people, we will now focus on reinforcing our collaboration with the downstream value chain to roll out better lighting for everyone”.

Page in extremis is delighted to have participated in the creative development and the graphical production of the 2018 Annual Report.

The result is a stunning publication made within an intimate creative dialogue framework involving the LightingEurope communication team and the Belgian communication agency’s creative team.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes the improvement of your “Communication Programme” by incorporating integrated communication campaigns, extraordinary events, inspiring publications and innovative digital solutions.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

More information:
http://www.inextremis.be

More information about the #BetterLighting campaign:
https://www.valueoflighting.eu
Help us spread the message by sharing #BetterLighting
#BetterLife #valueoflighting

“Delivering #BetterLighting” is the focal theme of the 2019 European Lighting Summit.

The European Lighting Summit is the best opportunity to discuss subjects like the latest findings on the biological effects of lighting, smart lighting in cities, #BetterLighting in schools, how the lighting value chain can deliver #BetterLighting, the right policy framework for delivering #BetterLighting.

LightingEurope, the industry association that represents the lighting industry in Europe organises the 2019 European Lighting Summit in the light of the #BetterLighting social media campaign.

#BetterLighting is an integrated communication campaign designed in several stages.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Now the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, Google+, and Youtube.

The European Lighting Summit 2019 is a significant milestone of the campaign by being dedicated to delivering #BetterLighting.
A conference website has been released allowing attendees to have up-to-date information about the event.

Other developments will come soon. Keep following us to keep track of it.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s leadership team and the creative crew of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.

More information:
http://www.inextremis.be

More about the summit: http://europeanlightingsummit.org
https://twitter.com/LightingEurope
https://www.facebook.com/LightingEuropeAssociation/
https://www.linkedin.com/company/lightingeurope/
https://plus.google.com/109229621174097649263
Discover https://www.valueoflighting.eu and join us on this journey!

The 7th European Direct Selling Conference 2018: a tremendous success!

The benchmarking event of the Direct Selling industry in Europe was the occasion to celebrate the 50th anniversary of Seldia, the European Direct Selling Association.

Seldia was established in 1968.  Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policymakers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

Seldia membership includes 28 national Direct Selling Associations and 18 Corporate Member companies. All Seldia Members distribute top quality products, abide by the highest ethical standards and are signatories to the European Direct Selling Codes of Conduct.

Direct selling provides virtually unlimited self-employment opportunities and is a nursery for entrepreneurs, especially for women —88% are women in Direct Selling. The median age is 43, with a high education level.

The event was also the occasion to celebrate the European Direct Selling Industry’s Astra Awards.

The Seldia Astra Awards 2018 winners are:
Best Service Provider: Jenkon Software
Best DSA: Poland PSSB_PL
Best Company: Mary Kay
Hall of Fame Award: Paul Dobson & Philippe Dailey
Special 50th Anniversary & Recognition Award: Imelda Vital of Amway
Congratulations to all!

Seldia has entrusted the Belgian communication agency, Page in extremis with the promotional campaign of the event on the social media.

The communication agency is currently putting together numerous materials that reflect all the activities that took place during the conference.
Stay tuned for photos, videos and press releases: http://directsellingconference.eu
http://www.inextremis.be

How to develop an effective communication campaign integrating social media?

The secret is in the process: an effective communication campaign should be divided into three significant phases: 1) Programmatic strategy, 2) Operational strategy and 3) Measurements and corrective actions.

The first phase is the Programmatic strategy.
Based on your Brand strategy (vision, missions, value, positioning), you start defining the objectives of the campaign, your target groups and the key messages plus the specific ones.
Then, it is necessary to identify where and how your organisation meets its target groups — called the touchpoints.

The second phase is operational.
You need to define the milestones of your campaign.
Each milestone will be built like an impulse with a before, during and after the period. Each will be placed on a timeline.
Each milestone should be personalised in a consistent, recognisable way. The essential of the personalisation is based on a mixt composed of the main messages to convey through the campaign and by your brand identity.  
Each milestone is promoted through a social media campaign.
At this stage, the choice of the mix of social media where you will be active is crucial. This selection could be guided by the presence of your targets group on the chosen social media.

The third phase is a cyclic process that consists of measuring the impact of the implementation of your milestones. The effect of your actions can be measured through the analytics offered by your social media and Google analytics.
You can learn, the actions realised with success —that you could repeat and the failures to bypass.

And now that you have the recipe are you ready for being a great chef?
We can help you prepare the perfect meal!

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a bright idea of who you are.

More information:
For example, check the campaign about Seldia anniversary on twitter! Use #seldia50
http://www.inextremis.be

Did you know that the direct selling industry involves over 14 million of persons in Europe out of which 79% are women?

The 16th and 17th October 2018, Seldia, the European Direct Selling Association established in 1968 will celebrate its 50 anniversary.

This event is an excellent opportunity for the European association to express the crucial historical role it has played in the representation of the sector to the EU regulators during the fifty last years.

For the occasion, Seldia has entrusted the communication agency, Page in extremis with the development of a social media programme to promote the direct selling industry, the European association, and its anniversary event.

The registration process has already started: a mini-website is online as a central information point, and during the coming months a series of social media teasers will be launch on multiple channels: twitter, facebook, LinkedIn, google+, Instagram. Stay tuned!

The communication agency Page in extremis is happy to develop the social media campaign within a creative dialogue framework with the Seldia’s team.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to improve your Communication Programme by incorporating online communication campaigns, memorable events, and innovative digital solutions.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://directsellingconference.eu
http://www.inextremis.be
http://www.inextremisdigital.be

How to promote your event through social media?

The 7th of March 2018, CECED will celebrate its 60th anniversary in Brussels. The Social Media Campaign on the CECED’s 60th Anniversary is running at full speed: a mini-website is online as a central information point, and a series of teasers are regularly shared on CECED’s twitter account.

The campaign highlights a tipping point where the past meets the future: with a consistent theme and tone, each twitter post shows a member of the CECED team displaying a home appliance advertisement dated from the 50’s until nowadays.
This iterative approach illustrates how innovations in household appliances have radically revolutionised the lifestyle of every European citizen. A catchy call to action invites to stay in touch by following the campaign on www.ceced60.eu and with the #ceced60 hashtag or even to join the conversation through @CECED_Europe!

CECED is the Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe. CECED has 20 Direct Members and 26 National Associations covering 25 countries.

The communication agency, Page in extremis develops the social media campaign within a creative dialogue framework with the CECED’s team.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.ceced60.eu
http://www.inextremis.be
http://www.inextremisdigital.be