Communication Agency Brussels - Your Partner in Design and Brand

Willing to achieve a Social Media Program for your organisation?

Your organisation wants to implement a professional social media program based on a consistent and regularly measured digital presence strategy. The optimal fulfilment of such a project raises many fundamental questions:

• How to avoid going in all directions and thus exhaust the resources in beautiful actions but without coherence, integration and multiplier effects? How to integrate your social media program as part of your overall communication efforts? What is the difference between being on the internet and having a significant digital presence program?

• What are your audiences and your priority messages? What are the positioning and corresponding personality to adapt to effectively reach your target audience?

• What are the optimal contact points to integrate into your program and which ones require specific actions? What are the channels to use? Should we multiply them and, if so, why?

• How to professionally manage a social media program? How to divide tasks optimally between your external partner and your internal resources?

• How to best measure the impact of your actions on social media? How, when and why to integrate the feedback of “analytics” in the program defined?

• How to manages the visual relations between your brand expression and your services and certification propositions?

With 26 years in strategic communications, Page in extremis is a leader in the field of brand identity and reputation management, offering creative design, digital and print communications, event organisation and visual services. The company specialises in corporate and institutional communications for global organisations and corporations, as well as European institutions, federations and associations.

Page in extremis is the ideal partner to support your organisation in its communication activities. We are proactive as well as reactive and have practical knowledge of generating creative content across multiple platforms to build brand audience and reputation.

Be surprised by our know-how, contact us!
http://www.inextremis.be

How to combine both a strategic and practical approach to social media?

Any social media strategy is an integral part of all communication strategy and therefore needs to be embedded in any global strategy of development.

Each organisation needs to set social media goals that support its broader objectives as an organisation.  They also need to consider how they represent their brand in social channels and demonstrates their brand purpose.

To align your social media strategy with your overarching organisational development strategy, you need to answer some crucial questions:
- Who your core audience is?
- where they engage in social media?
- how and what they use it for?
- and how social media is integrated into their working journey as well as how you might fit into it as a brand?

With social media, you can ensure that your brand has a presence precisely where your audience spends a part of their time.

Social media enables a brand to get closer to its audience by providing unique and essential insights into their behaviour, their views, and how they feel about you.
By using sophisticated and accurate targeting techniques, you can ensure that your brand is seen by its stakeholders.

When acting on a Social Media campaign, you connect with your viewers through a follow, comment, or like but, also on a deeper level through posting key-facts that familiarise your readers about the reasoning behind your messages.

By consistently sharing the same messages across your campaign without being redundant, your followers will assimilate what you stand for.

DirectSellingIs is an example of a Social Media Campaign managed by a European Association. The campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.

The campaign is divided into several phases.

The purpose of the current stage is to address 4 key recommendation to the European Parliament and Commission.

http://recommendations.seldia.eu/ is the campaign micro-website where you can find the recommendations for the European Parliament and Commission.

On the micro-website, you will find the latest facts and figures on Direct Selling to provide the regulatory with a clear picture of what it’s all about.

The communication agency Page in extremis has designed and produced the Social Media Campaign in close collaboration with the Seldia team.

Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.

Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.

Interested in partnering with Page in extremis?

More information:
http://recommendations.seldia.eu/
http://www.inextremis.be

#IDL2019, a landmark in the #BetterLighting social media campaign

May 16th 2019 marks the global celebration of the second edition of the International Day of Light.  
The International Day of Light is an official observance of UNESCO  that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education, and sustainable development, and in fields as diverse as medicine, communications, and energy.  
LightingEurope, the industry association that represents the lighting industry in Europe, is an active sponsor of the International Day of Light.

As the Director-General of UNESCO Audrey Azoulay states in a special message for the International Day of Light 2019: “All its natural benefits and its scientific and technological applications make light an essential part of the daily life of our societies; these benefits and applications make light an important issue for the Sustainable Development Goals of the 2030 Agenda for Sustainable Development.”  

This statement is fully aligned with the key messages of the #BetterLighting social media campaign, a successful multichannel communication campaign led by LightingEurope.

#BetterLighting is an integrated communication campaign designed in several phases.
During the first phase, a web platform - valueoflighting.eu - was developed as a central information point.
Currently, campaign messages are spread across multiple social media, including Twitter, Facebook, Linkedin and Youtube.

Stay tuned with the campaign website to be informed of the next important step ahead.

The #BetterLighting social media campaign is the result of the collaboration between the crew of LightingEurope and the creative team of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner that can help you develop your communication campaigns by integrating events, online platforms, publications and social media development.

More information:
http://www.inextremis.be
Discover https://www.valueoflighting.eu and join us on this journey!

About #BetterLighting, a successful multichannel communication campaign

The 2019 European Lighting Summit and the related promotional campaign were one of the foremost successful milestones of the #Betterligting campaign carried by LightingEurope.

LightingEurope is the industry association that represents the lighting industry in Europe.

#BetterLighting is an integrated communication campaign designed in several phases.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Currently, the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, and Youtube.

The European Lighting Summit 2019 dedicated to delivering #BetterLighting is a significant milestone of the campaign.
“Delivering #BetterLighting” was the focal theme of the 2019 European Lighting Summit.

A conference website has been released, allowing attendees to have up-to-date information about the event. Social media accounts of LightingEurope have been visually updated to the campaign. Video interviews have been produced.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s managerial team and the creative crew of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.

More information:
http://www.inextremis.be
Discover https://www.valueoflighting.eu and join us on this journey!

How to build Brand Awareness with Social Media Campaigns?

One of the primary goals of a Social Media Campaign is to expand your Brand awareness by posting your essential messages on a variety of platforms and channels.

Social Media has made it easier to communicate with your potential public anywhere around the world. When acting on a Social Media campaign, you connect with your viewers superficially through a follow, comment, or like but, also and more essentially on a deeper level through posting for instance key-facts that familiarise your readers about the reasoning behind your specific messages.

You start by promoting one message on multiple different platforms using content that fits the chosen platform. Marketing campaigns in the past have proven that messages are most effective when repeated.
By consistently sharing the same message across your campaign without being redundant, your followers will retain your message.

DirectSellingIs is an example of a Social Media Campaign managed by a European Association.
The DirectSellingIs campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.

The purposes of the Social Media Campaign is answering questions like What is Direct Selling? Who are Direct Sellers? How does Direct Selling benefit European consumers?

Seldia is promoting a hashtag, #directsellingIs so social media users can participate in the campaign by sharing their pictures and videos with friends and followers. Followers are also encouraged to share a story about their own experience.

www.directsellingis.eu is the campaign website where you can find other direct selling stories. Seldia sits down with several direct sellers and their customers to talk about what motivates them, how they’ve personally benefited from Direct Selling and to see what advice they have for others thinking about giving it a try.
On the website campaign, you will also find the latest facts and figures on Direct Selling to provide you with a clear picture of what it’s all about.

The communication agency Page in extremis has designed and produced the DIrectsellingis Social Media Campaign in close collaboration with the Seldia team.

Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.

Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.

Interested in partnering with Page in extremis?

More information: http://www.inextremis.be

“Delivering #BetterLighting” is the focal theme of the 2019 European Lighting Summit.

The European Lighting Summit is the best opportunity to discuss subjects like the latest findings on the biological effects of lighting, smart lighting in cities, #BetterLighting in schools, how the lighting value chain can deliver #BetterLighting, the right policy framework for delivering #BetterLighting.

LightingEurope, the industry association that represents the lighting industry in Europe organises the 2019 European Lighting Summit in the light of the #BetterLighting social media campaign.

#BetterLighting is an integrated communication campaign designed in several stages.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Now the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, Google+, and Youtube.

The European Lighting Summit 2019 is a significant milestone of the campaign by being dedicated to delivering #BetterLighting.
A conference website has been released allowing attendees to have up-to-date information about the event.

Other developments will come soon. Keep following us to keep track of it.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s leadership team and the creative crew of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.

More information:
http://www.inextremis.be

More about the summit: http://europeanlightingsummit.org
https://twitter.com/LightingEurope
https://www.facebook.com/LightingEuropeAssociation/
https://www.linkedin.com/company/lightingeurope/
https://plus.google.com/109229621174097649263
Discover https://www.valueoflighting.eu and join us on this journey!

In the light of the #BetterLighting social media campaign

#BetterLighting is the main hashtag of the social media communication campaign performed by LightingEurope, the industry association that represents the lighting industry in Europe.

The campaign aims to highlight all that lighting can do – from the well-established energy savings that modern lighting technologies offer, to the less widely known benefits of the non-visual aspects of lighting.

Lighting is more than enabling vision.

Lighting influences our mood and sleeping rhythm. It is responsible to a large extent for our appreciation of our surroundings.
The step from “conventional” lighting to digital LED-technology opens a new world of opportunities, based on lighting systems, providing lighting management capabilities, dynamic light, analysis of collected data and many more.
Intelligent lighting systems can change the spectrum and the intensity of the light adapting it to the human needs and tasks to be performed. Lighting systems also react instantly to user needs, thereby reducing energy consumption.
Besides considering the visual needs for lighting and energy efficiency, the biological and emotional effects of light for the human being must also be optimised. Human Centric Lighting supports health, well-being and performance of humans.

LightingEurope is the voice of more than 1000 lighting companies who employ more than 100000 people over Europe. LightingEurope’s daily mission is to advocate and defend the lighting industry in Brussels while reconciling it with ongoing EU policy aims. In doing so, the organisation is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.
LightingEurope has gathered facts and figures from studies spanning various disciplines.

The integrated communication campaign is designed in several stages. In the first phase, a Web platform —valueoflighting.eu— is developed as a central point of information. Then the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, Google+, and Youtube. Other developments will be implemented later. Keep following us to keep track of it.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s leadership team and the creative team of the communication agency Page in extremis.

The Communication Agency Page in extremis is delighted to benefit from the repeated trust of LightingEurope for several years.

Located in Brussels, Page in extremis is a communication partner who can help you develop your own integrated communication campaigns.

More information:
http://www.inextremis.be

https://twitter.com/LightingEurope
https://www.facebook.com/LightingEuropeAssociation/
https://www.linkedin.com/company/lightingeurope/
https://plus.google.com/109229621174097649263
Discover https://valueoflighting.eu and join us on this journey!

Seldia operates a turning point in its digital transformation!

In preparation for his 70th birthday, the European organisation representing the direct selling industry offers a reshaping of its presence on social media.

The renewal covers multiple digital channels: Twitter, Google+, LinkedIn and Facebook pages, Youtube,  Mailchimp.

This transformation is the opportunity to initiate a campaign that highlights the role Seldia played in helping to build the sector in particular through the setting up of the highest ethical standards in the framework of the European direct selling code of conduct.

The impact of this significant campaign will be strengthened in June by the revamping of the Seldia corporate website and the release of a new redesigned Annual Report. Both communication supports will be tailored to the new era of digital modernity.

The climax of the campaign will take effect the 16 & 17 October during the celebration of the 70th anniversary at the 7th European Direct Selling Conference in Brussels.

Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policymakers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

This new step towards the digital transformation of the European association is the result of an intimate dialogue associating the Belgian communication agency, Page in extremis with the Seldia’s management.

Page in extremis helps various European associations perform the digital transformation of their communication.

The communication agency, Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.directsellingconference.eu
http://www.inextremis.be

Did you know that the direct selling industry involves over 14 million of persons in Europe out of which 79% are women?

The 16th and 17th October 2018, Seldia, the European Direct Selling Association established in 1968 will celebrate its 50 anniversary.

This event is an excellent opportunity for the European association to express the crucial historical role it has played in the representation of the sector to the EU regulators during the fifty last years.

For the occasion, Seldia has entrusted the communication agency, Page in extremis with the development of a social media programme to promote the direct selling industry, the European association, and its anniversary event.

The registration process has already started: a mini-website is online as a central information point, and during the coming months a series of social media teasers will be launch on multiple channels: twitter, facebook, LinkedIn, google+, Instagram. Stay tuned!

The communication agency Page in extremis is happy to develop the social media campaign within a creative dialogue framework with the Seldia’s team.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to improve your Communication Programme by incorporating online communication campaigns, memorable events, and innovative digital solutions.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://directsellingconference.eu
http://www.inextremis.be
http://www.inextremisdigital.be

How to promote your event through social media?

The 7th of March 2018, CECED will celebrate its 60th anniversary in Brussels. The Social Media Campaign on the CECED’s 60th Anniversary is running at full speed: a mini-website is online as a central information point, and a series of teasers are regularly shared on CECED’s twitter account.

The campaign highlights a tipping point where the past meets the future: with a consistent theme and tone, each twitter post shows a member of the CECED team displaying a home appliance advertisement dated from the 50’s until nowadays.
This iterative approach illustrates how innovations in household appliances have radically revolutionised the lifestyle of every European citizen. A catchy call to action invites to stay in touch by following the campaign on www.ceced60.eu and with the #ceced60 hashtag or even to join the conversation through @CECED_Europe!

CECED is the Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe. CECED has 20 Direct Members and 26 National Associations covering 25 countries.

The communication agency, Page in extremis develops the social media campaign within a creative dialogue framework with the CECED’s team.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.ceced60.eu
http://www.inextremis.be
http://www.inextremisdigital.be

Are you with us? #ceced60

The 7th of March 2018, CECED will celebrate its 60th anniversary in Brussels.

The Social Media Campaign on the CECED’s 60th Anniversary has already started: a mini-website is online as a central information point, and during the coming months a series of teasers will be share on CECED’s twitter account.

The campaign is an excellent opportunity to witness the tipping point where the past meets the future.
Did you know that innovation in household appliances has radically revolutionised the lifestyle of every European citizen?
As the CECED’s Director General,  Paolo Falcioni once stated: “ I would agree with the South Korean economist, Ha-Joon Chang who claimed that the washing machine had been a more important invention than the Internet”.
Interested in the influential innovations of the sector during the past 60 years? Stay in touch by following the campaign on www.ceced60.eu and with the #ceced60 hashtag or even join the conversation through @CECED_Europe!

CECED is the Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe. It promotes the industry’s general mission to increase product innovation while reducing the environmental impact of appliances. CECED has 20 Direct Members and 26 National Associations covering 25 countries.
The home appliance industry is a major European economic player.

The communication agency Page in extremis is happy to develop the social media campaign within a creative dialogue framework with the CECED’s team.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to improve your Communication Programme by incorporating online communication campaigns, memorable events, eye-catching publications and innovative digital solutions.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.ceced60.eu
http://www.inextremis.be
http://www.inextremisdigital.be