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February 01, 2019
“Delivering #BetterLighting” is the focal theme of the 2019 European Lighting Summit. The European Lighting Summit is the best opportunity to discuss subjects like the latest findings on the biological effects of lighting, smart lighting in cities,...

“Delivering #BetterLighting” is the focal theme of the 2019 European Lighting Summit.

The European Lighting Summit is the best opportunity to discuss subjects like the latest findings on the biological effects of lighting, smart lighting in cities, #BetterLighting in schools, how the lighting value chain can deliver #BetterLighting, the right policy framework for delivering #BetterLighting.

LightingEurope, the industry association that represents the lighting industry in Europe organises the 2019 European Lighting Summit in the light of the #BetterLighting social media campaign.

#BetterLighting is an integrated communication campaign designed in several stages.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Now the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, Google+, and Youtube.

The European Lighting Summit 2019 is a significant milestone of the campaign by being dedicated to delivering #BetterLighting.
A conference website has been released allowing attendees to have up-to-date information about the event.

Other developments will come soon. Keep following us to keep track of it.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s leadership team and the creative crew of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.

More information:
http://www.inextremis.be

More about the summit: http://europeanlightingsummit.org
https://twitter.com/LightingEurope
https://www.facebook.com/LightingEuropeAssociation/
https://www.linkedin.com/company/lightingeurope/
https://plus.google.com/109229621174097649263
Discover https://www.valueoflighting.eu and join us on this journey!

Tags: Brussels based communication agency corporate communication institutional communication social media marketing social media strategy social media presence social media programmme Digital Branding digital communication online publication

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December 03, 2018
"YouTube can be as simple as your company broadcasting interesting videos or as complicated as your own channel with interactive features for your fans. YouTube is social, YouTube is lively, and YouTube has a special relationship with Google. YouTube can go viral!"

— J. McDonald in Social Media: 2017 Marketing Tools for Facebook, Twitter, LinkedIn, YouTube, Instagram & Beyond. 

Tags: Brussels based communication agency corporate communication institutional communication social media strategy social media programmme social media presence

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October 29, 2018
The 7th European Direct Selling Conference 2018: a tremendous success! The benchmarking event of the Direct Selling industry in Europe was the occasion to celebrate the 50th anniversary of Seldia, the European Direct Selling Association. Seldia was...

The 7th European Direct Selling Conference 2018: a tremendous success!

The benchmarking event of the Direct Selling industry in Europe was the occasion to celebrate the 50th anniversary of Seldia, the European Direct Selling Association.

Seldia was established in 1968.  Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policymakers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

Seldia membership includes 28 national Direct Selling Associations and 18 Corporate Member companies. All Seldia Members distribute top quality products, abide by the highest ethical standards and are signatories to the European Direct Selling Codes of Conduct.

Direct selling provides virtually unlimited self-employment opportunities and is a nursery for entrepreneurs, especially for women —88% are women in Direct Selling. The median age is 43, with a high education level.

The event was also the occasion to celebrate the European Direct Selling Industry’s Astra Awards.

The Seldia Astra Awards 2018 winners are:
Best Service Provider: Jenkon Software
Best DSA: Poland PSSB_PL
Best Company: Mary Kay
Hall of Fame Award: Paul Dobson & Philippe Dailey
Special 50th Anniversary & Recognition Award: Imelda Vital of Amway
Congratulations to all!

Seldia has entrusted the Belgian communication agency, Page in extremis with the promotional campaign of the event on the social media.

The communication agency is currently putting together numerous materials that reflect all the activities that took place during the conference.
Stay tuned for photos, videos and press releases: http://directsellingconference.eu
http://www.inextremis.be

Tags: Communication Agency Brussels corporate communication institutional communication Event Branding social media marketing social media programmme

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October 08, 2018
In the light of the #BetterLighting social media campaign #BetterLighting is the main hashtag of the social media communication campaign performed by LightingEurope, the industry association that represents the lighting industry in Europe. The...

In the light of the #BetterLighting social media campaign

#BetterLighting is the main hashtag of the social media communication campaign performed by LightingEurope, the industry association that represents the lighting industry in Europe.

The campaign aims to highlight all that lighting can do – from the well-established energy savings that modern lighting technologies offer, to the less widely known benefits of the non-visual aspects of lighting.

Lighting is more than enabling vision.

Lighting influences our mood and sleeping rhythm. It is responsible to a large extent for our appreciation of our surroundings.
The step from “conventional” lighting to digital LED-technology opens a new world of opportunities, based on lighting systems, providing lighting management capabilities, dynamic light, analysis of collected data and many more.
Intelligent lighting systems can change the spectrum and the intensity of the light adapting it to the human needs and tasks to be performed. Lighting systems also react instantly to user needs, thereby reducing energy consumption.
Besides considering the visual needs for lighting and energy efficiency, the biological and emotional effects of light for the human being must also be optimised. Human Centric Lighting supports health, well-being and performance of humans.

LightingEurope is the voice of more than 1000 lighting companies who employ more than 100000 people over Europe. LightingEurope’s daily mission is to advocate and defend the lighting industry in Brussels while reconciling it with ongoing EU policy aims. In doing so, the organisation is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.
LightingEurope has gathered facts and figures from studies spanning various disciplines.

The integrated communication campaign is designed in several stages. In the first phase, a Web platform —valueoflighting.eu— is developed as a central point of information. Then the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, Google+, and Youtube. Other developments will be implemented later. Keep following us to keep track of it.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s leadership team and the creative team of the communication agency Page in extremis.

The Communication Agency Page in extremis is delighted to benefit from the repeated trust of LightingEurope for several years.

Located in Brussels, Page in extremis is a communication partner who can help you develop your own integrated communication campaigns.

More information:
http://www.inextremis.be

https://twitter.com/LightingEurope
https://www.facebook.com/LightingEuropeAssociation/
https://www.linkedin.com/company/lightingeurope/
https://plus.google.com/109229621174097649263
Discover https://valueoflighting.eu and join us on this journey!

Tags: Brussels based communication agency corporate communication institutional communication social media presence social media programmme digital communication communication campaign

Quote
July 12, 2018
"Once you’ve created momentum, how do you keep it going? In the ideal situation, the launch content that you develop will be strong enough to carry attention for weeks. Unfortunately, this is the exception, not the rule. To distribute for impact, follow-up tactics to intensify the campaign on a consistent basis are also important"

— Ben Shields in Social Media Management — Persuasion in Networked Culture

Tags: Brussels based communication agency corporate communication institutional communication social media marketing social media strategy social media programmme

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April 26, 2018
"The so-called ‘rule of threes’ suggests that if a target group receives a message three times in three different ways (and from three different people), and in three different periods, they are more likely to understand and accept it. This rule is significant principle behind television advertising scheduling"

— J. Mahoney in Strategic Communication — Campaign Planning

Tags: Communication Agency Brussels corporate communication institutional communication social media marketing social media strategy social media programmme

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March 01, 2018
Did you know that the direct selling industry involves over 14 million of persons in Europe out of which 79% are women? The 16th and 17th October 2018, Seldia, the European Direct Selling Association established in 1968 will celebrate its 50...


Did you know that the direct selling industry involves over 14 million of persons in Europe out of which 79% are women?

The 16th and 17th October 2018, Seldia, the European Direct Selling Association established in 1968 will celebrate its 50 anniversary.

This event is an excellent opportunity for the European association to express the crucial historical role it has played in the representation of the sector to the EU regulators during the fifty last years.

For the occasion, Seldia has entrusted the communication agency, Page in extremis with the development of a social media programme to promote the direct selling industry, the European association, and its anniversary event.

The registration process has already started: a mini-website is online as a central information point, and during the coming months a series of social media teasers will be launch on multiple channels: twitter, facebook, LinkedIn, google+, Instagram. Stay tuned!

The communication agency Page in extremis is happy to develop the social media campaign within a creative dialogue framework with the Seldia’s team.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to improve your Communication Programme by incorporating online communication campaigns, memorable events, and innovative digital solutions.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://directsellingconference.eu
http://www.inextremis.be
http://www.inextremisdigital.be

Tags: Communication Agency Brussels corporate communication institutional communication event website Event Branding social media marketing social media presence social media programmme digital communication

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January 25, 2018
1 note
How to promote your event through social media? The 7th of March 2018, CECED will celebrate its 60th anniversary in Brussels. The Social Media Campaign on the CECED’s 60th Anniversary is running at full speed: a mini-website is online as a central...

How to promote your event through social media?

The 7th of March 2018, CECED will celebrate its 60th anniversary in Brussels. The Social Media Campaign on the CECED’s 60th Anniversary is running at full speed: a mini-website is online as a central information point, and a series of teasers are regularly shared on CECED’s twitter account.

The campaign highlights a tipping point where the past meets the future: with a consistent theme and tone, each twitter post shows a member of the CECED team displaying a home appliance advertisement dated from the 50’s until nowadays.
This iterative approach illustrates how innovations in household appliances have radically revolutionised the lifestyle of every European citizen. A catchy call to action invites to stay in touch by following the campaign on www.ceced60.eu and with the #ceced60 hashtag or even to join the conversation through @CECED_Europe!

CECED is the Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe. CECED has 20 Direct Members and 26 National Associations covering 25 countries.

The communication agency, Page in extremis develops the social media campaign within a creative dialogue framework with the CECED’s team.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.ceced60.eu
http://www.inextremis.be
http://www.inextremisdigital.be

Tags: Communication Agency Brussels corporate communication institutional communication social media marketing social media presence social media programmme Event Branding event website Communication Campaigns

Quote
April 06, 2017
"When you hear the story of how a company was born, or you hear a story about the impact an organization has had on a customer’s life, or about the unique experience of a group’s staff member or partner, you feel an emotional connection with that company. Social media, especially blogs and online videos, allow you to share your stories with your customers, prospects, and the world, further building powerful connections"

— D. Kerpen in Likeable social media

Tags: Brussels based communication agency corporate communication institutional communication social media marketing social media strategy social media presence social media programmme

Quote
March 23, 2017
"Advances in technology have delivered exciting opportunities to communication practitioners. Mobile phones and email have brought flexibility; social media application have led to new ways of communicating; and continually upgraded computer software has made research, planning, writing and evaluation more efficient."

— J. Mahoney in Strategic Communication — Campaign Planning

Tags: Communication Agency Brussels corporate communication institutional communication social media strategy social media programmme

Quote
April 05, 2016
"When a brand listens to their consumers in online spaces by using data, they better understand what they like; then they can build relationships with consumers and also provide content around the topics their consumers love"

— JR Little in Listening Brands — How Data is Rewriting the Rules of Branding

Tags: Communication Agency Brussels corporate communication institutional communication Brand Strategy Digital Branding social media strategy social media programmme social media presence

Quote
March 31, 2016
"If social media is a conversation, you can’t possibly be an active participant without asking questions"

— D. Kerpen in Likeable social media — How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, and More

Tags: Brussels based communication agency corporate communication institutional communication social media strategy social media presence social media programmme digital strategy communication strategy

Quote
March 18, 2016
1 note
"Five questions you can ask your community anytime
1. What would you like to see more of in this community?
2. Who are you inspired by most.
3. Where is the most interesting place you’ve used our product?
4. When did you first use our service?
5. Why do you like this page?"

— D. Kerpen in Likeable Social Media - How to Delight Your Customers, Create and Irresistible Brand, and Be Amazing on Facebook, Twitter, Linkedlin, Instagram, Pinterest, and More

Tags: Communication Agency Brussels social media marketing social media strategy social media presence social media programmme digital strategy digital presence

Quote
January 28, 2016
"Central to the company’s turnaround, its subsequent success, was Harley’s commitment to building a brand community: a group of ardent consumers organised around the lifestyle, activities, and ethos of the brand"

— S. Fournier and L. Lee about Harley-Davidson in Getting Brand Communities Right (HBR On Strategy Marketing)

Tags: digital strategy social media marketing social media programmme Brand Strategy brand engagement Digital Branding

Quote
January 22, 2016
1 note
"In a digital world driven by social media, experiences will be your next differentiating edge and the efficiency driven leadership style of today will not be able to cope in creating those. To succeed you need a leadership style that celebrates creativity across your entire company, you need design thinking"

— C. Holloman in The Social Media MBA — Your Competitive Edge in Social Media Strategy Development & Delivery

Tags: Communication Agency Brussels corporate communication institutional communication Brand Strategy Digital Branding Digital Media social media strategy social media programmme social media marketing