Quote
March 15, 2016
"Build Clear, Simple Messages
Keep it simple, clear, and relevant to the audience. The fundamental rule of activities tell and benefits sell holds true here. Don’t get caught up in going on and on about what you do; rather, focus on what the audience wants to know and what they will derive from it"

— J. S. Daw, K. D. Merenda, C. Cone and A. Erhard in Breakthrough Nonprofit Branding — Seven Principles to Power Extraordinary Results

Tags: Communication Agency Brussels corporate communication institutional communication messaging targeted messages Brand Strategy communication strategy communication agency

Quote
November 13, 2014
"Messages aren’t content. They’re used to shape content. So, as you create your content for each page and component, you’ll interpret the messaging for the audience and page context"

— E. Kissane in The Elements of Content Strategy

Tags: Brussels based communication agency corporate communication institutional communication Brand Strategy Creativity - Brand strategy targeted messages

Quote
August 18, 2014
"How would you interpret the following message: 10-2-4? As it stands, the message is almost impossible to understand. That is because we have no idea about how, where, why, or for what purpose it was made. Once you know its context, though, the meaning of the message is clear"

— S. Hall in This mean this, this means that — A user’s guide to semiotics

Tags: Brussels based communication agency corporate communication institutional communication targeted messages