Quote
December 07, 2018
"So how do you craft an inspiring speech that is effective and memorable? It’s a matter of finding the right balance between creating the right emotions and tailoring a relevant message to your audience"

— in Communicate to Influence by Ben Decker & Kelly Decker on Blinkist.

Tags: Brussels based communication agency corporate communication institutional communication Creativity - Brand strategy Tone Of Voice

Quote
April 04, 2018
"Creating a strong consistent voice. This voice needs to be clear, steady, approachable, and appropriate for the brand and the issue. Although a style brand can be frothy and even frivolous, an issues-driven brand has to be informed, specific, and factual—and perhaps humane"

— M. Salzman in Agile PR — Expert messaging in a hyper-connected, always-on world

Tags: Brussels based communication agency corporate communication institutional communication tone of voice Brand Strategy brand engagement