The new Aperam corporate website is online!
The new Aperam website is a corporate website model for any industrial group that benefits from a global presence. The site is innovative and allows to interact directly not only with the customers of the...

The new Aperam corporate website is online!

The new Aperam website is a corporate website model for any industrial group that benefits from a global presence. The site is innovative and allows to interact directly not only with the customers of the group but with all those who are interested to know more about a global player in stainless steel.

Did you know that in Europe and Brazil, Aperam is also a leading producer of high value-added speciality products, including electrical steel and nickel alloys?

Aperam, a global player in Stainless & Electrical Steel, commits to operate responsibly concerning health, safety and the well-being of its employees, contractors and the communities in which it serves.

Seven main sections constituted the Aperam Group’s new corporate website: Driving the future, Customers solutions, Group, sustainability, Investors and Careers.

Driving the future gives the visitor a global vision on the future development of the group’s activities and its ability to put its efforts into perspective.

Customers solutions, allows you to explore the world of possibilities that Aperam offers. Stainless steel is much more than just a metal - it’s a ubiquitous part of our lives.

In the Group section, discover everything you want to know about Aperam Group.

Sustainability shows how Aperam takes its environmental responsibility seriously.

Investors section brings together all that interests investors and other financial stakeholders.

Careers section shows how the group is continually investing in the development of its people. Aperam seeks to build a differentiated future. That is the Aperam Way.

The new Aperam corporate website was developed from A to Z by Aperam and the communication agency Page in extremis.

Over the last few months, the digital branch of the communication agency has been working in close collaboration with a dedicated working group within Aperam.
After several stages of validation by the Aperam operational units and the management of the group and after many tests, the new website is now accessible online.

Page in extremis realises major web-based communications projects for many well-known European institutions, associations and global groups.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.aperam.com
http://www.inextremis.be

"A content strategy is “a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.”"

— M. Kothand in The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells.

The new WWF-Belgium Annual Report is 100% fully digital!
The online report exists in 2 languages versions: French and Flemish. Both give you many Key numbers and comprehensive description and analyse of 2017 achievements. You can have access to...

The new WWF-Belgium Annual Report is 100% fully digital!

The online report exists in 2 languages versions: French and Flemish. Both give you many Key numbers and comprehensive description and analyse of 2017 achievements. You can have access to interactive graphs and maps, many additional videos and an overview of all the projects on the ground in multiple parts of the world.

For each project, you have access to essential data like the duration, the budget, the objectives, the current results, a map and some beautiful illustrative photographs. Of course, for your record, you can download the project form in pdf format.

Icons are used to highlight how the project is linked to the 17 Sustainable Development Goals (SDGs), otherwise known as the Global Goals to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.

The online version offers you also direct access to an interactive timeline showing all the actions taken by WWF-Belgium during the past year.

In short, the online version of the WWF-Belgium Annual Report is a complete interactive version offering many exciting digital goodies.  

The online publication is the result of the collaboration between WWF-Belgium communication staff and the communication agency, Page in extremis.

Page in extremis is delighted to benefit from the repeated trust of WWF. A part of the secret of this successful long collaboration is due to 3 behaviours of the agency’ creative team:
- Make every time like the first time,
- Be innovative, not just original,
- Build trust through honesty.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity composed of a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns (with social media), memorable events, publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
https://annualreport2017.wwf.be
http://www.inextremis.be

"Marketing is no longer about the stuff that you make, but about the stories you tell"

— Seth Godin

Facts, figures & stories about the Single Market at your fingertips thanks to the new online platform of AmCham Eu.
The EU Single Market is turning 25 this year.
The original vision of the Single Market project was to create a single, prosperous...

Facts, figures & stories about the  Single Market at your fingertips thanks to the new online platform of AmCham Eu.

The EU Single Market is turning 25 this year.

The original vision of the Single Market project was to create a single, prosperous economic area. People, goods, services and capital would move freely. European citizens would enjoy rising standards of living.

Twenty-five years down the road, has the Single Market delivered on this promise?

Discover a complete analysis with the AmCham online platform   “The EU Single Market: Impact on Member States”.

The Communication Agency, Page in extremis is proud to have participated in the creative development and production of the platform. The result is an impactful digital publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the American Chamber of Commerce to the EU.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.amchameu.eu/single_market_study/index.html
http://www.inextremis.be

"Navigation systems are one of the most important systems or structures making up the anatomy of information architecture for Website design. Along with search systems, navigation systems are the most frequently used architectural structures of a Website for locating and accessing the information it contains. Usually, the first thing a user does when opening a webpage is to explore its content using the labels that make up the site’s navigation system"

— M. Peres-Montoro and L. Codina in Navigation Design and SEO for Content-Intensive Websites  A guide for an Efficient Digital Communication

"Omni-channel marketing recognises the fact that my target audience will want to engage and communicate with me across multiple channels in away that suits them. It recognises that each channel plays a different role in the user journey, and this role may change and adapt according to what the person engaging with it wants"

— D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement

"Determine how your prospects buy.
List the steps that you think prospects logically take from the time they recognize a problem to the time that they purchase a solution.
Talk with te customers or ask your sales reps for more insight.
Figure out what steps they take, what they need to know at each step, and how you can deliver that information most effectively"

— I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results

Ciett actively contributes to the future of work debate!
As the voice of labour choice, Ciett is set up to promote common interests of the private employment services sector on an international level.
Ciett actively contributes to the future of work...

Ciett actively contributes to the future of work debate!

As the voice of labour choice, Ciett is set up to promote common interests of the private employment services sector on an international level.

Ciett actively contributes to the future of work debate, not in the least by providing facts and figures about the employment and recruitment industry at international level in the Ciett Economic Report.

The 2016 edition of the most comprehensive fact book about the industry is one of continuity as well as change.

As in previous years, the report gives you an overview of the performance of various aspects of our industry.
The number of workers who find access to the labour market after intermediation by a recruitment and employment agency – 71.9 million people in 2014!
The turnover of the industry across the globe, which totaled 1450  billion.
And as always, there is much more data to be found in the report.

There are two new elements in this edition of the Ciett Economic Report.
The first is the different way that Ciett structures the data.
In 2015, Ciett decided to organize the data based on the four areas where the industry adds value: enabling work, adaptation, security, and prosperity.
So it is only logical that Ciett would use these four areas to structure the report that gives a comprehensive overview of the industry.

The second change is the medium Ciett chose to present this message.
The digital and online world have a profound impact on the way that the industry develops, and therefore Ciett decided also to bring the economic report online.

There is still a hard copy that offers you an insight into only a small selection of data but for the full overview of the report, you need to consult the online version.

This will make it easier for the reader, to browse the content liberally, and to share and repost the content more easily.

The online publication and the printed summary are the results of the collaboration between the communication team of Ciett and the communication agency, Page in extremis.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The company helps organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.

For more information:

http://www.ciett.org/economicreport2016/

http://www.inextremisdigital.be

http://www.inextremis.be

"It amuses me that whenever I run a successful campaign with great web copy, I find a few dozen copycats mimicking certain parts of my work. Invariably, however, they merely copy the words but fail to duplicate the strategy or tactic behind the words, which is what really makes the copy effective"

— M. Veloso in Web Copy That Sells (third edition)

"The first paragraph is crucial because it is where readers are likely to stop reading if you don’t provide them with sufficient reason to continue. Ideally, it should immediately demonstrate that there are desirable rewards for reading on. There’s no need to be lengthy or elaborate. Often, short, punchy, easy-to-read sentences suffice as long as they hold the viewer’s attention"

— M. Veloso in Web Copy That Sells — The Revolutionary Formula for Creating Killer Copy that Grabs Their Attention and Compels Them to Buy